Mac mini S meets MINI Cooper S or "The piece missing from the Apple" Posted September 1st, 2006, by rob-ART morgan, mad scientist On August 22nd, 2006, we purchased a "carrying case" for transporting our Mac test units to remote venues: a 2006 MINI Cooper S. The MINI is not just a car. It's a driving experience that assaults all the senses -- especially if you opt for the John Cooper Works Tuning Kit that squeezes 207 horses out of the 1.6 liter engine. It don't remember when I've had so much fun -- not even the time I was spent a weekend at the Jim Russell School of Racing at Laguna Seca --- not even the Saturday I spent at the Jim Hall Go Kart Racing School in Ventura. My MINI experience is further enhanced by the over 25 miles sweeping curves and tight hairpins between the nearest interstate and our mountain hideaway. I can drive my own version of the Nurburgring any day of the week -- and I often do it for the therapy. As I was reflecting on the amazing performance of this "pocket rocket," on the subculture of "rabid" MINI owners, and on the tongue-in-cheek marketing approach of MINI USA, I saw a connection to Apple Computer. APPLE SHOULD THINK SMALL AND FAST I think Apple is missing a potential market. I believe there exists consumers, like myself, who like small things that go fast. And I know how to reach that market. Offer "S" versions or "supercharged" versions of the "smallest Macs": Mac mini and MacBook. These special editions could be "hopped up" with a faster CPU, a screaming mobile GPU with 256MB of dedicated video memory, a FireWire 800 port, backlit keyboard (in the case of the MacBook), and the choice of black, red, or silver aluminum enclosures. Of course Apple would need to charge extra for the "S" line but that's okay. We pro-sumers who like little things that go fast will gladly pay the price. Look at what MINI Cooper buyers are willing to pay. The base MINI Cooper lists for $18K. The MINI Cooper S (as in "supercharger") starts at $22K. If you start adding options like the John Cooper Works Tuning Kit, Sports Suspension, Harman/Kardon sound system, leather seats, etc., the price quickly climbs to $33K and beyond. No problemo. I first proposed the "S" concept for Apple products back in 2003 when the 12" G4 PowerBook was released. I wrote that it was a mistake to "hamstring" it with a slower CPU, slower GPU, and lack of a FireWire 800 port. There should have been an "S" version for those who like small things that go fast. Yesterday I shared my "S" concept with a fellow Mac enthusiast who owns a Mac mini and drives a souped up Miata. He said if an "S" version of the Mac mini was released, he'd buy it in a heartbeat. I've spoken with professional photographers and videographers who feel the 13" MacBook (with a rugged industrial aluminum enclosure) would be perfect addition to their field kit -- especially if it had performance and features that matched the 17" MacBook Pro. If you are reading this article and work for Apple Computer, please pass this idea along to Jonathan Ives, the V.P. of Design. Maybe he and the folks at BMW MINI can conspire to design (and convince their respective companies to co-market) a matching "S" line of small things that go fast. FLASH: As of January 2008, Apple released the MacBook Air. It comes very close to our idea of an "S" version of the 13" MacBook. It has a thin aluminum enclosure, backlit keyboard, Core 2 Duo processor, 2GB of memory, and Solid State Disk Drive. Though we would like a faster than 1.8GHz CPU and faster than GMA X3100 GPU, we have to admit that at 3 pounds it's the closest thing yet to the "MINI Cooper S" of Mac laptops. RELATED ARTICLES AMUG creates their only Mac mini "S" or "Super-mini" WHERE TO BUY THE MAC MINI or any other Apple Product: If you live in the USA and plan to purchase an APPLE product, please CLICK THIS LINK or any APPLE DISPLAY AD to help us earn our affiliate commission. It's a great way to support Bare Feats. DON'T LIVE in USA? Readers in Canada should visit Apple Store, Canada. Readers in France should visit Apple Store - France. Readers in Germany should visit Apple Store - Germany. Readers in Italy should visit Apple Store -Italy. Readers in the United Kingdom should visit Apple Store - UK. Small Dog Electronics -- New and refurbished minis, iMacs, MacBooks, PowerBooks, and Power Macs. They accept custom orders; Also have memory and drive upgrades. PowerMax -- New and refurbished minis, iMacs, MacBooks, PowerBooks, and Power Macs OTHER MINI PRODUCT SOURCES Other World Computing -- mini stack and mini PC2 5300 memory TransIntl -- mini PC2 5300 66MHz memory Has Bare Feats helped you? How about helping Bare Feats?